Yeti: Purple Peper

For this shoot I worked with Christian Peper (from Yeti Cycles) to create a set of killer photos of a project bike featuring products from Yeti, Deity, Enve, Tec Gnar, and Chris King. The bike itself was a personal project of Christian Peper’s with support from his sponsor companies. It was fully custom painted, custom decals, and even some custom anodized parts. To really showcase the bike in a next-level way, I chose to work with smoke as a little additive to the normal solid studio background. (Note: Purple Peper is my personal nickname for this bike, Christian has another name for it 🙂

ClientYeti CyclesProjectProduct PhotographyIndustryMountain Bike ManufacturerLinkhttp://www.yeticycles.com

Your product deserves better.

You need to make whatever you’re selling delicious. It has to look and taste so mind-blowingly good people can’t get enough of it." -Gary Fisher

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