Niner Bikes: Brand Narrative Videos

Niner Bikes wanted to create a series of videos about the brand itself, the people behind the bikes, and general riding footage for each bike category (instead of focusing on a particular model). A huge amount of footage was captured, resulting in 5 videos ranging from the bike design/build process, MTB riding, gravel riding, and rider camaraderie. Ideally, these videos would have gone a bit more in-depth with voiceover or mixing the outdoor footage with employees talking about the brand.