Batch Bikes: Studio and Outdoor

The ORE 9 RDO gravel bike was Niner’s first completely new bike model in several years. Similar to the RKT 9 RDO launch, creating the necessary photo and video assets involved numerous shoots in the studio and outdoors. The bike frame was photographed first in the studio, and then the built complete bike was shot in the studio on a black background, and a white background. The outdoor photo and video shoots took place over several days in a beautiful area of gravel roads and singletrack just north of Fort Collins, CO. All footage was filmed and delivered in high-quality 4K resolution. The photos and videos were used in the global launch of the bike, at various tradeshows, and picked up by numerous editorial publications including the Radavist, Bike Rumor, and Bike Radar. The photos were also used in full-page print ads in Bicycling magazine.