American Classic: MTB Tires

American Classic is breathing new life into the brand with a series of product launches including four new mountain bike tires: a front-specific enduro tire, a rear-specific enduro tire, a trail tire, and a “downcountry” XC tire. The project consisted of four action video, one for each tire, and a matching set of still photos. The photos were used on American Classic’s website, press releases, and social media; and were published on a number of high profile cycling websites including Pinkbike, Bike Radar, and Bike Rumor. The videos were published on American Classic’s YouTube channel, as well as being featured on each tire’s product page on their website, and smaller sections of video were created for social media usage.