Before & After: Real Estate Photo
My biggest competition in the real estate photography market are the agents themselves, or the sub-$200 “speed shooters”. These speed shooters blow throw a property fast because they have to hit several houses in one day. They often don’t use tripods, and any lighting beyond an on-camera flash is non-existent. I recently had a client that had previously hired another photographer to shoot the home’s interior. In this hot real estate market, that MLS listing netted them three (3!) showings in over a month on the market. The seller hired a new agent, who immediately came to me to reshoot the property. The photo comparison below says it all. Which photo set would you want representing your property?
(Disclaimer: This particular property was not overly aesthetically pleasing, or with much character, so you won’t find it in my portfolio. Despite it not representing the most beautiful photos, even at this level I found the comparison too strong to not share.)
If you’re still having a hard time seeing the difference, look at some of these items between the photos:
- Straight verticals and upright perspective
- Brighter rooms with visible detail in the windows
- More accurate and pleasing color and tones
- Less clutter from doorways, overhead light fixtures, towel racks, etc.
- Composition that is tighter and creates a more inviting image than showing as much ceiling and wall coverage as possible
- The use of on-camera flash that creates harsh shadows and reflections