Feedback Sports: Pliers

I shoot a lot of handheld bicycle tools for Feedback Sports, and each project presents its own unique challenges and setups. This project for a set of pliers entailed multiple photo shoots: a white background for e-commerce website use and for use as product images on retailer websites like REI; showing the images on a background for social ads and website filler, and finally in-use and in-hand to get a sense of their size and utility. All of this was accomplished in the studio.