Location: Fort Collins, CO Phone: 970.631.2536 Email:
Reflex Launch Kit
Client: OtterBox Project: Product launch kit Involvement: Concept, design through production
This unique launch kit was the work of over two weeks of creating concepts and final file preparation, lots of time working with vendors to figure out the materials possibilities, lead times, and cost, and three weeks of actual production. The idea was to present media and valuable partners with a launch kit as unique as the Reflex Series mobile device case OtterBox was launching. I decided to pursue extremely thick recycled board to give it a raw and substantial feel. The cover had the Reflex Series logo embossed with a 2-color flexo print on the outside and inside. The inside utilizes a unique 3/4″ thick foam that was diecut to fit the product precisely. An outer sleeve finishes off the presentation and keeps the inside folder closed.