Location: Fort Collins, CO Phone: 970.631.2536 Email:
Liberty Firearms Branding
Client: USA Liberty Arms Project: Complete brand creation, swag, signage, splash webpage
Liberty Firearms Institute is a new world-class indoor firearms training facility and store being built by USA Liberty Arms in Johnstown, CO. This project was the first phase in establishing Liberty Firearms Institute’s brand and supporting their ceremonial Groundbreaking event to kickoff the building construction. This initial project included competitor analysis, logo concepts and final creation, brand color palette spec, web splash page creation, and business card creation. For the Groundbreaking event itself we created a swag/media kit that included an informational postcard, custom pint glass, custom pen, and custom diecut vinyl sticker. In addition to the print design, an e-marketing invite was designed along with a simple splash webpage. A final piece was the commemorative laser engraved “bullet pen,” made locally in Colorado from fired 7.62 military rifle casings.