The stop-motion video was created to introduce the Reflex Series (a new product line for OtterBox at the time) in a fun and unique way. Working with the OtterBox creative team, we decided to do a stop-motion video featuring hand drawn animations. The final animation was approximately 500 frames of mixed photography and drawings. David Russell on the OtterBox team did all of the drawings, collaborating with my creative direction. I employed an overhead photography crane mounted to get the view movement from over the table down to the floor in smooth motion. The last image is a behind the scenes look at the improvised lighting and crane system I used.
A still photograph shot for promotional was also created. The two bottom images show 100% cropped views to show the exquisite close-up detail in the original photo.