This is the second year we have shot a whole round of product photos of Guerrilla Gravity’s bikes on-location at their Denver, CO facility. We have now worked out a system of supporting the bikes from above. The lighting features a complex 6-strobe setup of gridded strip boxes and bare reflectors. Most important were the complete bike shots for their flagship MEGATRAIL and GG/DH bike models.
The bikes were photographed in their “raw” aluminum finish, with no decals. The 10+ frame paint colors and decals were then simulated in post, along with the various rear shock options. It was important to the client to balance the polish of a perfectly lit and retouched image with something a little more raw that showed the bikes in the workshop space. Other accessories, like GG’s hand-built wheels were also photographed.