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Client: Integro Insurance Brokers Project: Ad photography Involvement: Concept, photography and design
This project involved creating original photographs for use primarily on six large tradeshow booth panels, with reuse on supporting print collateral and the client’s website. The concept behind the images was to eschew traditional clichéd stock business photography and instead present an organic, natural, interpretations of the concepts of protection, connection, diversification, etc. This fit well with the visual track Integro had used intermittently in the past, while at the same time taking a unique perspective and style not used by their competition. Each image was concepted, materials chosen, setup and photographed by me in my studio.