Technical perfection mixed with the chaos of creativity.

JMVDIGITAL specializes in commercial photography for product/still-life and architecture/real estate. Those may seem vastly different at first, but in execution, shooting architecture interiors and shooting a studio still-life are actually quite similar. Both are highly technical forms of photography that require complex lighting setups, perspective control, and attention to detail. Understanding and controlling the light remains the same; whether that is a stainless steel appliance reflecting a hotspot or a glossy black frame on a mountain bike. The biggest difference is the subject size!

A good portion of my shooting takes place at in-house studio that offers plenty of space to shoot anything that can fit down a set of stairs. Nearby Denver offers access to wonderful studios as well, if needed. I stock an arsenal of studio strobes, light modifiers, stands, and grip. And for those times when we need to shoot on-location in the back country… battery packs for the strobes and even a cadre of speedlights. I’ve done shoots on a dirt trail 20 miles from civilization, in a working manufacturing shop, and in a hotel conference room.

There is a full roster of independent specialists that I collaborate with depending on the project… including stylists, illustrators, copy writers, web developers, social media/PR specialists, and more. I don’t try to compete with the large global agencies. I prefer to focus on my strengths and experience and not try to be the jack-of-all-trades.


JMVDIGITAL was founded by me, Justin VanAlstyne, in 1999 as a bumbling freshman in college. I was freelancing and pulling in random local graphic design projects. I attended the Rochester Institute of Technology where I got a BS in Imaging and Photographic Technology. I took all sorts of elective classes from nature photography, studio still-life, dark room techniques (remember that?) to the physiology of human vision. It seems increasingly rare these days for most people, but my college studies are actually still relevant and helpful to where I’m at today.

Before college, I had picked up my father’s Minolta X-700 film SLR when I was 15 years old. He only had one lens then, a 50mm manual focus. I loved figuring out how the camera worked (I even read the manual!), learning the fundamentals of photography, and trying my hand at composition. It was a lot harder to experiment back then though. You didn’t exactly have an endless supply of film, or the expensive processing that went with it. I remedied that situation, however, by going to work at a camera shop in the two years before leaving for RIT. Working there put my photo thirst into overdrive. It wasn’t long before I was coming home with borrowed 80’s mirror telephoto lens, twin-lens reflex cameras, tripod, a slide projector, and film by the brick.

Fast forward more than 15 years… I moved everything out to Fort Collins, Colorado and have gathered experience and an expanding client list encompassing Fortune 500 companies, down to local startups. A great deal of my work during that time was print and web design. This prevented me from putting all of my effort into my dream of full-time professional photography. However, the experience of working on trade shows booth design, magazine ads, retail packaging design, branding and logo creation, video productions, etc. has given me a unique perspective in working on photographic projects. I have been in the trenches as a creative director, designer, retoucher, production artist, web developer, packaging designer, illustrator, AND photographer. Because of this, I have a very good understanding of the restrictions, potential problems, requirements, and desires you may have for your photo project.

I have been lucky to work with a huge swath of clients, from little guys to massive corporations. Some big projects, some tiny.

  • Guerrilla Gravity
  • Integro Insurance Brokers
  • OtterBox
  • The Group Realty
  • Ascent Studio – Climbing + Fitness
  • Adidas Outdoor
  • Black Bottle Brewery
  • Liberty Firearms Institute
  • The State of Wyoming
  • Organic Climbing
  • CardNinja
  • Marsh Insurance Brokers
  • The Center for Fine Art Photography (C4FAP)
  • Kodak
  • Warehouse Twenty One
  • Rochester Institute of Technology (RIT)
  • Dynamic Lures
  • Element K (now Skillsoft)
  • Performance Design Products (PDP)


I am located in Fort Collins, Colorado and can be reached any time at 970.631.2536.