The Clamshell

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Client: OtterBox
Project: Packaging inserts
Involvement: Concept through design

OtterBox used to use a plastic clamshell package style. I was tasked with concepting an update to the paper inserts (see photo at the end for package style), as a Series group, but specifically for a then-new product, the Tandem Series. I went through lots of styles and whittled down to the final shown large (front and back) that actually made it to production and store shelves. The pink Strength Case clamshell packaging insert also made it to production and featured OtterBox’s pink and white case in partnership with Avon.

The Clamshell
The Clamshell
The Clamshell
The Clamshell
The Clamshell
The Clamshell

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