Split Down the Middle

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Client: OtterBox
Project: Product photography
Involvement: Concept, photography, through processing and retouching

The problem was figuring out how to show a black on black product in a unique way that is both intriguing and educational. This was the unique concept I came up to answer that problem. The viewer gets a firsthand, high-quality look at the front and back of the case, simultaneously, with their phone. No one in the industry had ever shown their product in this way, and OtterBox stills “owns” this concept within their category. I shot these in three parts on textures that were mainly high-end flooring tiles (steel coated, slate, specialty designs, bamboo, etc.). The product was meticulously centered in the photograph. One shot of the back, one shot of the front, and one shot of the tile itself. 8 hours of Photoshop magic later, I ended up with this magically surreal pieces that were as much art as product shots.

Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle
Split Down the Middle

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