Reflex Launch Kit

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Client: OtterBox
Project: Product launch kit
Involvement: Concept, design through production

This unique launch kit was the work of over two week of concepting and final file preparation, lots of time working with vendors to figure out the possibilities, lead times, and cost, and three weeks of actual production. The idea was to present media and valuable partners with a launch kit as unique as the Reflex Series case OtterBox was launching. I decided to pursue extremely thick recycled board to give it a raw and substantial feel. The cover had the Reflex Series logo embossed with a 2-color flexo print on the outside and inside. The inside utilizes a unique 3/4″ thick foam that was diecut to fit the product precisely. An outer sleeve finishes off the presentation and keeps the inside folder closed.

Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit
Reflex Launch Kit

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