OtterBox Launch

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Client: OtterBox
Project: Generic launch kits
Involvement: Concept through design

An everyday launch kit was needed that would be generic enough for launching various new cases, but still be striking and unique. This launch kit was built from the same dielines and used the same inside pulp tray as the existing retail packaging, so cost and production times were kept at a minimum. The yellow corners connect around all sides, forming a contiguous yellow corner as you rotate it. The yellow bands also serve to give the kit a sense of importance and “warning.”

OtterBox Launch
OtterBox Launch
OtterBox Launch
OtterBox Launch
OtterBox Launch

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