Otter Branding

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Client: OtterBox
Project: Logo update/creation
Involvement: Concept through design

The two pieces shown here reflect a very tiny piece of the OtterBox brand that I helped to build and grow. The first is the logo update, which included a new yellow shape that helped utilize the strong yellow brand color as well as make the logo more versatile for packaging, stickers, on documents, advertising, etc.

The second is the creation of the Series word marks, which were developed to give each Series a clean and consistent logotype. These are used on every piece of collateral from tradeshows to B2B data sheets.

Otter Branding
Otter Branding

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